05.14.08

The Politics Of Branding

Posted in Business at 6:20 pm by admin

One of the great things about the current presidential election cycle is that we have three candidates who, from a branding perspective, are totally different (however, the same cannot be said for the candidates on more substantive issues, but that’s a different post). We have Barack Obama, who is fresh and new. Hillary Clinton’s brand is tough and smart while John McCain’s brand is reliable and independent.

In other words, the candidates for president are political brands who are trying to make us buy their product. They can be likened to Coke products with Hillary Clinton as Diet Coke. She’s been around for a long time and there are those who are brand ambassadors for Diet Coke, but there are others who just simply hate Diet Coke. In other words, Hilary Clinton is polarizing in the sense that not everyone feels that she is either up to the task of being Commander-in-Chief or blame her for standing by her man, or any other host of reasons. But the fact is, most people feel certain of what they are going to get with Hillary Clinton as president, as they would when opening a bottle of Diet Coke.
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05.13.08

How To Be Aware Of Your Brand’s Performance

Posted in Cerita at 6:15 pm by admin

When any kind of problem comes along, many companies are inclined to gravitate towards the quickest, and often least extensive method of fixing it. For some issues this can be adequate to solve, but when the problem is related to something as intricate as a brand name, a much deeper consideration on how to improve things is going to be needed.

Keeping your brand name strong is not always an easy thing to do. Several different factors have a habit of tarnishing brands and the companies they represent.

The simple truth of time is something companies should be wary of. As time goes on people change and the way they perceive things change. A brand that might have gained incredible success during one period is not always going to be able to maintain that save level if it is not growing or evolving in some way.
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